An exciting new Googlebombing challenge pits the Jedi Knights of blogging against the Dark Side of Search Engine Optimisation… It’s amateurs versus professionals all over again, like the glory days of cricket. Except that this time the game is to be #1 hit on Google for the words “nigritude ultramarine“.

I have a horrible suspicition that the SEOs are going to walk this, but let’s see how it goes – apart from anything else, it’s interesting to compare the effectiveness of PageRank (blogs’ key advantage) versus optimised text pages… Does saying nigritude ultramarine again help with the Google ranking? I can’t remember.