I’d so far managed to miss the stormlet-in-teacup about American sandwich chain Quiznos licensing Joel Veitch’s Spongmonkeys in its new advertising campaign.

The news is good news; particularly given that Weebl and Bob now also star in a butter advert [link dead, now a malware site], it seems clear that B3TA is the new sex.

One particularly nice touch is that the Martin Agency (a deliberately “quirky” offshoot of ad giants Interpublic), which commissioned the Quiznos commercial, also represents the US Department of Homeland Security. I can’t wait until John Ashcroft and Little Goth Girl are united on screen…