I wasn’t having a go at you, but Stephen Newton (claim about use of alleged naturalistic fallacy in support of markets retracted as well, in absence of evidence apart from general animus against libertarians). I suppose we should try and come up with a name for the fallacy you’re talking about which doesn’t cause me (and possibly other philosophers) to get all hot under the collar because of its associations.
]]>"Mankind’s natural environment is an artificial one," someone once said, and I agree.
Rob,
The naturalistic fallacy is what you say it is, but my post was more concerned with the marketing-cosmetics-and-foods fallacy, which certainly is equivalent to the claim that natural is the same as good.
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