Primary research is overrated, in journalism and in general. Unseen Movies provides strong evidence for this: it’s a selection of movie reviews, written by someone who hasn’t seen any of the relevant movies.
As far as I can make out, there is no way in which any observer, no matter how well-informed, could tell the difference between these reviews and genuine press movie criticism.
If I’d’ve thought of it before now, I’d’ve reviewed the site before actually reading any of the reviews. Damn, I hate missing opportunities for cheap gags… (via Nosemonkey)